Ah, Google. Master of our hearts. Like Wikipedia, Google is becoming (or has become) our go-to for any sort of fact-finding mission. Unfortunately I think that Google has started to take advantage of the fact that their company name has become a common verb. "You can Ask Jeeves it" simply doesn't have the same ring to it. I like the autoGoogle feature, wherein the search guy living in the computer tries to guess what you're going to say. However, I like it more for the entertainment value than for the saving of my poor, overworked fingers. Although, in the age of smartphones, the autocomplete is useful. Google uses its position as the goto search engine to its own advantage. Because of the personalized advertising feature, Google can make a living off of selling our search histories. It can also promote companies that support it, rather than simply allowing the search results to show what is most relevant. Monopolies are always dangerous, even when ere only talking about search engines. Who is going to regulate Google's practices if there is no other search engine to turn to that can produce the same type of efficiency?